İlter Türkmen

As a consultant specialising in real estate marketing and brand strategy, I have been setting the strategic direction for companies on their growth journeys for more than 26 years. As the founder of Glofy Brand and Oneway 360 Advertising Agency, I have managed the positioning and marketing processes of many brands. Today, with NO23, I develop sales and marketing strategies for residential projects, commercial real estate and investment-focused projects.

Real estate marketing is not just a sales process; it is a holistic system that must be managed with the right positioning, the right target audience and the right strategy. With this approach, I develop brand, communication and sales strategies for residential projects and investment-focused properties.

• Real Estate Project Marketing Strategies
• Brand Strategy and Project Positioning
• Turquality and Corporate Brand Development
• Corporate Identity and Marketing Infrastructure Set-up

Over my 26 years in the industry, I have worked with many brands and projects of different scales. Today, with NO23, I shape not only the promotion of real estate projects but also their market position, target audience and sales strategy as a whole. Every project has its own story; the right marketing strategy turns that story into investment value and sustainable sales success. This approach helps projects build a strong perception in the market and reach the right buyer.