Eight steps, one system.

What is done

• Compiling actual sales and rental comparables in the area
• Comparison of competing projects' stock, types, m² and price lists
• Target buyer profile: budget, financing and intended use
• Turning official data sources (TÜİK, TCMB, TKGM) into an area reading

Output

• Market and competitor report
• Demand profile and price range recommendation

Tracked data

Comparable price per m², competing stock absorption rate, regional sales volume

What is done

• Definition of primary and secondary buyer segments
• Three concrete reasons the project stands apart from competitors
• Price range by type and launch pricing strategy
• Tying sales arguments to verified project data

Output

• Positioning document
• Price and payment plan framework by type

Tracked data

Segment size, price elasticity assumptions, demand distribution by type

What is done

• Project name, messaging and visual identity
• Briefs for catalogue, scale model, renders and film
• Sales office flow: welcome, presentation, show apartment, offer desk
• Using the same verified fact sheet data across all materials

Output

• Brand guidelines
• Sales presentation and printed/digital material set

Tracked data

Usage and conversion tracking per material

What is done

• Single-focus landing page per project and campaign
• Search, social and remarketing campaign setup
• Measurement setup compatible with consent management (Consent Mode v2)
• Regular testing of ad copy and visuals

Output

• Campaign plan and budget allocation
• Landing pages and measurement plan

Tracked data

Clicks, form starts, form submissions, cost per lead

What is done

• Bringing form, phone and WhatsApp enquiries into a single record
• Storing first- and last-touch sources (UTM, click ID)
• Flagging duplicate enquiries from the same person
• Keeping KVKK notice and consent records with their version

Output

• De-duplicated lead pool with known sources
• Consent and notice records

Tracked data

Lead source, duplicate rate, spam rate

What is done

• Queued, lossless transfer of each lead to the CRM within seconds
• Project-specific pipeline, stage and owner rules
• Measuring first response time
• Writing stage changes back to the platform

Output

• Current sales funnel
• Task and follow-up list per consultant

Tracked data

First response time, stage conversion rates, loss reasons

What is done

• Appointments, on-site viewings and presentations
• Offers based on current stock and the approved price list
• Option, reservation and contract steps
• Regular sales reporting to the developer

Output

• Offer, reservation and contract records
• Weekly sales report

Tracked data

Numbers of appointments, offers, reservations and sales

What is done

• End-to-end source report from ad to sale
• Feeding sales data back to ad platforms as conversions
• Price and campaign revisions based on stock absorption rate
• Monthly review and plan for the next period

Output

• Sales report by source
• Revised budget, pricing and stock plan

Tracked data

Sales by source, cost per sale, stock absorption rate